Absolut vodka auction won by Pernod Ricard
Monday, March 31st, 2008Pernod Ricard SA has won an auction to acquire Sweden’s Vin & Sprit AB, with the global drinks giant beating out Fortune Brands Inc. of the U.S. to become the owner of the prized Absolut vodka brand, people familiar with the matter said.
The details of the winning bid weren’t immediately clear, but V&S, which is […]