Diageo pulls out of auction for Vin & Sprit
Wednesday, February 6th, 2008Diageo, has pulled out of the $6 billion-plus auction for Vin & Sprit, the Swedish maker of Absolut vodka, after buying half of a fast-growing Dutch rival, Ketel One.
“We will no longer be in the Absolut process,” Diageo’s chief executive, Paul Walsh, said Wednesday. “We are acquiring a brand which we believe has greater potential […]